Here is an example of a comprehensive eBlast creative campaign. We used one
master category (Commercial Real Estate) and broke it into unique segments. Here’s how we segmented
it and click on the links to see the animated eBlasts.
Campaign 1
We chose to send to all of the segments for our introduction of this new site. The Subject
line is: "Art That Works"
View Campaign 1
Campaign 2
We generated creative content for each segment, concentrating on the key words and services within
their segment. Those segments are:
|
|
|
Campaign 3
We chose to send to all of the segments again for the "offer" or closing eBlast. The Subject line is:
"Updating your sales tools just got a lot more affordable"
View Campaign 3
|
